Say Hi to Yallo - Brand Development in Under 2 Months

Just under two months ago, we've been asked to have a closer look at Yallo's existing corporate design. To amplify their brand in tune with refined their business ambitions.

Positioning
In a first step, we've teamed up with trusted Lawless Design London to sharpen the brand's future positioning, the primary target audiences and customer motives as well as the most important objectives for their launch. All in close co-operation with Yallo's core management team. 

Design
In a second step, we've created a contemporary, communicative yet functional corporate design. To let the Yallo brand cut through the noise of a highly competitive market while respecting existing media-budgets. 

Scope
Next to the brand's redesign, we worked on product naming, key applications and simple yet functional guidelines to empower their internal design team for the timely launch, despite very tight schedules.

Integrated
We managed all this within given timelines / budgets not just because of a solid experience working on such projects and well integrated processes. Equally important was the highly competent, efficient and flexible client team and their fast decision making.  

The result? An authentic, modern and efficient brand and a great project.