Nähwerk IDM - Tradition in Motion

After more than 30 years in basic textile training, the textile vocational school of the IDM Training Centre has developed a new business concept. In response to the rapidly changing training and production market and to build a position of strength.

Business concept for a
Position of strength

Positioning and
a new name

With the help of the Markenbureau, the responsible persons at the vocational school and the training centre created their new positioning before we developed the new name and the design.

The new identity - Nähwerk IDM

The new name was the basis for the new corporate design created by visual artist Dominik Stauch. His work also influenced the furniture design in the Nähwerk IDM's new premises in Thun.

Tradition in motion

Today, the Nähwerk IDM is a modern, nationally well connected company and an established partner in its sector. As a modern training centre for trainee fashion specialists as well as a national centre of excellence for textile solutions for sophisticated customers.

With its modern structures, efficient processes and internationally experienced instructors, Nähwerk IDM is at the intersection of creativity and economy - as tradition in motion.