SUMMER Gemel - Winner of Innovation Award in Tourism

/ Summer Gemel Schweiz GmbH/

AWARD FOR INNOVATION IN TOURISM

The SUMMER Gemel developed and realised by Markenbureau won the Innovation Award for Tourism in January 2019 as one of three finalists.

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INSPIRATION

Inspired by the iconic Velogemel and the beginnings of mountain tourism, the SUMMER Gemel aims to bring Switzerland's alpine landscapes closer to a wider audience. As an individual, emotional brand experience and quality product

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MOTIVATION

The destination is to realise a handful of the most beautiful summer toboggan runs in Switzerland. On this route, the SUMMER Gemel pursues three clear values:

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Synergies

It is crucial to create sustainable added value with existing resources and creativity.

In harmony with the local environment.

Quality product

Ein einmaliges Markenerlebnis und individuelles Qualitätsprodukt. Für Jung und alt, Sportler und weniger durchtrainierte, lokale Gäste wie Reisende. Kein Bergzirkus. No mountain circus.

Role Model

The SUMMER Gemel aims to be an inspiration for positive change and innovation on a small scale. It shall encourage to pursue ideas with positivity and courage.

Multiplikation

The SUMMER Gemel carries on the inventive spirit of Grindelwald following the Velogemel of 1911 (the bicycle for winter) now with the Summer Gemel (the sled for summer) across the entire Alpine region.

To strengthen regional winter destinations with an innovative, sustainable quality offer during summertime.

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SUMMER Gemel
Männlichen

This is how six kilometres of summer sledging fun looks like…