Broadband Networks - From Trader to Technology Enabler

STUCK IN ONE’S PAST

Broadband Networks has the unique competence to discover groundbreaking innovations in the global technology market and to successfully launch them in Switzerland.

Despite a strong track record, external perception got stuck in the early days. That of a 'box mover'.

BRAND FOLLOWS BUSINESS

The Markenbureau was tasked to align external perception more closely with the core competencies and new business strategy.

Brand follows business. Thus, the new strategy, external interviews and a workshop for the positioning of the brand provided the necessary pillars for the new design.

In other words, what management really wants to achieve and what it is that makes Broadband Networks so unique in its market.

So, in close collaboration with Broadband Network’s management, we set the cornerstones to develop a contemporary, relevant brand with an attractive promise.

A BRAND WITH A MIND

We developed the brand in close cooperation with our design partner Lawless London. Together, we created a contemporary, iconic and communicative brand design that also lives up to the spirit of BN. Open to the potential of new technologies, culturally inclusive and optimistic about our future.

BEYOND THE BADGE

After the successful launch of the redesign with a fresh, communicative website, we launched a 'digital first' marketing, optimized the agency roaster and recruited
a marketing team.

BRAND INCUBATOR

The BN project is a great example of the Markenbureau's unique capabilities. That of an incubator for integrated brand management.

From business-led strategic brand development and brand activation measures to digital marketing to achieve tactical goals.