6 million views in just 5 months

Any marketers social media dream, isn't it? So, how do you create such an impact in the virtual space?

Having had the privilege of meeting the creative mind behind the 'What If?' video showed me again that it's not about having a great budget. It's rather boiling down to three basic things. A great passion, an empathic heart and raw emotions. Essential ingredients, I referred to a month ago in this blog (Mission-Critical for the Powerful SME Brand).

If you like Paul's take on this outdated, unnecessary and cruel past-time, then have a look at his latest video. Called 'Silent Enemy', it is a graphic, possibly upsetting depiction of the horrific effects of a snare. So effective, that Paul hast been invited to talk to the House of Commons - Passion, courage and creativity drives progresss.

To see it, click here